During my time at Scientific American, I art directed and designed the current brand identity of their main podcast: Science Quickly.
I was tasked to rebrand and create new art for Scientific American’s top podcast: Science Quickly. On one hand I wanted it to be fun and approachable to new audiences, while fitting in with the overall Scientific American brand and still being recognizable as an authority in science journalism.
Previous Art
New Art
Bold | Approachable | Versatile
Very preliminary sketches…
List of deliverables included:
New 1:1 podcast art
Logo Design
Animated Logo
Social media assets
Relaunch campaign assets
some ideas that did not make it:
Find Science Quickly in your favorite podcast platform and magazine!
Branding in the wild…
Having the opportunity to be part of this rebranding effort was a dream. I am so thankful to the art and multimedia teams at Scientific American for trusting me.
Creative and Art Direction
Design and Illustration
Animation
Anaissa Ruiz Tejada