This piece is a reflection of Mexico City; its culture and dynamism are palpable throughout, conveyed through the use of color and shape. The illustration style will reflect the human essence of creativity while maintaining a bold and modern approach that has characterized OFFFMX over the years.
OFFFMX is inspired in OFFF Barcelona and the most important creativity, design and culture festival in Mexico. It brings together the best representatives of art, animation and motion design, creating a unique space for inspiration, learning and networking.
From the heart of Mexico City, we connect the local creative energy with the most influential voices of the world, to imagine the future of creativity together.
The task was to create a promotional video for OFFFMX. This was a class project aimed at developing design and animation skills for the real world.
I started with a mind map and gathering inspiration from Mexican prehispanic culture and iconic design.
Without a doubt, this is my favorite project to date, as it is the most accurate reflection of my voice and style. I strive to create work that not only reflects my roots, but also explores color and shape in bold and unapologetic ways.
Anaissa Ruiz Tejada
Creative and Art Direction
Design and Illustration
Animation